The Death of Late Space - Your Guide to Success in Media Sales
This book is designed to give you, a media salesperson, new strategies and
techniques that you can start using straight away.
You will learn about the history
of selling and how set against 200,000 years of evolution the salesperson is pretty
un-evolved!
You'll discover how to deal with agencies, manage salespeople in the
best possible way. and learn how you can help your clients understand why they
should work with you more than any other advertising salesperson they see.
80 pages of pure gold!!
You can purchase this book now for £19.75 (+ £3.00 shipping worldwide).
We guarantee reading this book will make you a much better media salesperson.
"This excellent little book really challenges how we sell and how to do better in a changing media world." Neil Thackray, CEO of Nexus Business Media
Here are some of the things 'The Death of Late Space, Your Guide to Success in Media Sales', does:
- Tells the story of the history of selling
- Gives salespeople a clear understanding of marketing
- Enables you to develop an incoming enquiry structure that is unique
- Defines the 3 different types of buyer that exist
- Presents over 18 pages, The Reality Sales Structure – our sales process
- Makes crystal clear what people are really buying
- States the absolute importance of good story telling
- Lets you see how vital a strong rate card strategy is
- Helps you to deal with agencies in a way that they welcome
- And you'll learn how to manage salespeople differently to produce outstanding results, reduce staff turnover and become popular!
Inside 'The Death of Late Space, Your Guide to Success in Media Sales', you'll get 10 Chapters of straight-to-the-point, no nonsense ideas that will help you sell more. Such as:
- The term for the first type of salesperson that existed, which sums up the lost art of many of today's salespeople, see page 1
- The pinnacle of a business relationship that all salespeople should aspire to reach, page 17, with a clear example of this behaviour in action on page 19
- The 4 things that marketing must achieve, with a focus on the crucial factor so often overlooked, go to page 21
- How we can learn from a wine merchant in ancient Rome, who must master Low to No Budget Marketing techniques page 23
- What all of us need to experience before we commit to buying anything, what we call The Customer Journey, jump to page 27
- What to do when pitching to 3 different types of buyer,(a panel pitch), all with a hand in the decision, see what to do page 35
- The three types of sales questions that exist, including a little used negative sounding question that gets positive results, we reveal what these questions are on page 49
- The easy foolproof negotiating technique which boosts the salesperson’s confidence, find out what this is on page 54
- How the cave man would have lived longer and traded successfully if he’d told stories, page 61
- How to develop a rate card that really works and is respected by all your clients, learn how to do this on page 64
- How to have successful conversations with agencies, when to entertain them, and how to develop long lasting relationships, see how on page 69
- Find out what the 3 things are that a good sales manager should work on and in what order, see what they are on page 73
- 2 films and 5 books that changed our lives and we hope they’ll change yours, get the list on page 82
Here's some more comments on the book:
"I read the whole of this book in 1 hour. And enjoyed it. Unlike many business books, this one is both easy to read and informative. It flows, much like the perfect sales pitch. If you work in media sales you should read this book as it offers suggestions and a whole raft of hints and tips that have been tried and tested and are based on the extensive experience Jeremy and Bob have gained in sales in the media world." Andy Laycock, Head of Training CMPi
"The content of this book is relevant, up-to-date and inspirational. Their writing style is captivating and where appropriate, entertaining. I commend them to any reader who is involved in selling. Joanna Parlby Joint MD Newark Advertiser
"Positive, practical and powerful – The Death of Late Space is required reading for anyone that sells media or manages a sales team, read it before your competition does. Then read it again... www.fridaypint.com – the web magazine for media salespeople
|